Lifebuoy Relaunch in Kenya - July 2010 - Daily Nation
The case of Lifebuoy and how to turn a dead product into a hot brand. Teaching old brands new tricks.
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Dr.Myriam Sidibe Interview in Kenya - June 2010 - Daily Nation
Although many people probably take hand-washing as something routine, Dr. Myriam Sidibe, considers it extermely important and is one of the only two people in the world with a PhD in the subject.
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Brazil relaunch - June 2010 - Brazil Economico Lancamento
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Turkey relaunch coverage - April 2010 - Haberturk Ekonomi
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Global Handwahsing Day Coverage India - April 2010 - www.indianexpress.com
In an event organised by the Public Private Partnership for World Health Organisation and Unilever Lifebuoy, 15,000 children washed their hands in perfect harmony to stake claim to the Guinness record for the most people washing their hands on Global Handwashing Day 2009.
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Global Handwashing Day India Coverage - October 2009 - Deccanbusiness.com
15,000 children washed their hands in perfect harmony to stake claim to the Guinness record for the most people washing their hands, This attempt challenges the current record held by a school in Bangladesh, with 1213 participants washing hands at one location.
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Over 900 schools in Pakistan participate in Global Handwashing Day - October 2008 - International The News
More than 60,000 school children in 900 schools and government run educational facilities celebrated the first-ever Global Handwashing Day aimed at reinforcing the UN’s call for improved hygiene practices among schools across the country. |
Global Handwashing Day in South Africa - October 2008 - Pimville Urban News
| South Africa’s schools host Global Handwashing Day. |
Unilever Looks to Clean up Africa - November 2007 - Financial Times
| The consumer goods group is piggybacking on public health networks to promote its antibacterial Lifebuoy soap. (A Financial Times report) |