Lifebuoy spreads hygiene message to millions of children in 23 countries - October 2008
On October 15th 2008 Lifebuoy – the world’s largest health brand – partnered with the public sector and organisations across the world to campaign for improved hygiene practices. The day also encouraged millions of children in five continents to wash their hands with soap through a series of high-impact, entertaining and potentially lifesaving initiatives. |
A germ-spreader in hand is worth 3.5 million lives - October 2008
| Lifebuoy helps Sri Lanka’s children use handwashing to fight against the world’s largest preventable fatal disease. |
Over 900 schools in Pakistan participate in Global Handwashing Day - October 2008
| More than 60,000 school children in 900 schools and government run educational facilities celebrated the first-ever Global Handwashing Day aimed at reinforcing the UN’s call for improved hygiene practices among schools across the country. |
Global Handwashing Day in South Africa - October 2008
| South Africa’s schools host Global Handwashing Day. |
Unilever Looks to Clean up Africa - November 2007
| The consumer goods group is piggybacking on public health networks to promote its antibacterial Lifebuoy soap. (A Financial Times report) |
In Safe Hands – Uganda - July 2007
| National Handwashing Campaign set for launch in Uganda. |
Honours for Lifebuoy Swasthya Chetna programme - May 2006
| Lifebuoy is the first brand to ever be honoured by the Indian postal department with a special Lifebuoy Swasthya Chetna postal cover, released to mark World Health Day. |